Robinson Metal > About Us
De Pere Facility
Manitowoc Facility

About Robinson Metal, Inc.

Robinson Metal, Inc., and its forerunner has played an active role in northeastern Wisconsin’s economy for nearly a century. Beginning with Al Robinson’s initial business venture in 1923 and continuing through the rest of the 20th century under the leadership of Al’s sons, Maurie and Tom, Robinson Metal has earned a reputation as a trusted partner for a wide range of customers.

Today’s Robinson Metal, Inc., is a single-source metal fabrication supplier employing more than 395 people at facilities in De Pere and Manitowoc, Wisconsin. Our six divisions include: Fabrication & Machine; Pipe & Vessel; Robinson Custom Enclosures; Robinson Heating & Cooling; and Product Handling Concepts and Gas Trailer. Our primary campus in De Pere features a custom-designed, climate-controlled, 185,000-square-foot modern production facility and 35,000 clean assembly area.  Our production facility in Manitowoc features 112,000 square feet.

Contact us to discuss your project’s requirements.

Robinson Metal didn’t start out as a fabricating powerhouse with cutting-edge capabilities, but we’ve always had metal in our blood. Al Robinson, founder of Badger Sheet Metal, raised sons Maurie and Tom Robinson in the world of metal. Their entrepreneurial spirit is the core of Robinson Metal today: a state-of-the-art facility, a dedicated workforce, and quality workmanship.

1923—Al Robinson starts Badger Sheet Metal; sons Maurie and Tom eventually become partners

1975— The brothers open Robinson Metal and Roofing, a new venture offering three distinct areas: sheet metal work, heating & air conditioning, and roofing

1980s— The company grows steadily

1987— Tom’s son Todd joins as salesperson in heating & cooling

1989— Long-time employee Darrell LaCrosse takes the role of General Manager

1995— Roofing department is sold to its foreman

1998— Two new divisions formed: Custom Enclosures and Machining

1999— The company is sold to Darrell LaCrosse and Todd Robinson after Maurie Robinson passes away and Tom Robinson retires

2000Robinson Metal, Inc. becomes the company name and is relocated to a larger facility, allowing for increased capabilities

2007 — Greater Green Bay Chamber Manufacturing Awards of Distinction, Medium Company Award

2010— Robinson Metal, Inc. certifies to the ASME R, S, and U stamp code requirements

2011— Robinson Metal, Inc. certifies to the ISO 9001:2008 Standard

2017 — Ranked #10 on The Fabricator magazine’s Fab 40 List

2017 — Greater Green Bay Chamber Manufacturing Awards of Distinction, Judge’s Choice Award for Workforce Development

2017— Robinson Metal, Inc. re-certifies to the ISO 9001:2015 Standard

2017 — NEW (Northeast Wisconsin) Manufacturing Alliance, Excellence in Manufacturing K-12 Partnership Awards, Educational Partnership Award

2018 — Robinson acquires Gas Trailer

2018  — Robinson acquires Product Handling Concepts (PHC)

2018  — Robinson expands to Manitowoc, WI purchasing a 112,000 square foot facility, formerly owned by The Manitowoc Company

2018  — Ranked #12 on The Fabricator magazine’s FAB 40 list.  Robinson has made the list nine consecutive years

2018 — Named Wisconsin Manufacturer of the Year Large Company Category, by Wisconsin Manufacturers & Commerce, Baker Tilly and Michael Best

Treat employees, customers, and vendors with RESPECT.

MAINTAIN a team culture committed to providing quality products and services that exceed customer expectations.

Community focused and committed to safety and continual IMPROVEMENT.

Our ability to take a project from concept through fabrication, machining and assembly ensures your project will meet specifications every time.

Our expertise with a variety of materials in the design and construction of ASME pressure vessels delivers consistently superior quality.

We specialize in turnkey projects for the back-up power generation industry including enclosures, containers, data centers, tanks and trailers.

Northeastern Wisconsin’s leader in heating, ventilation, and air conditioning products and services for both residential and commercial customers.

Specializing in automated manufacturing systems that can be customized and integrated to fit your specific process needs.

Providing customers with a gas trailer for both commercial and recreational use that meets their exact specifications is what we strive to accomplish with each and every build.

Quality Control

Our commitment to quality includes multiple inspection points that ensure your project is delivered precisely to your specifications.


We will review your designs and offer suggestions to optimize cost, quality, and ease of assembly to enhance the process.

Project Management

We provide a single point of contact from design through project completion, including coordination with your installation team.